Fairytales Nursery  Great Barr

Lean mean data capture machine

Since the new site was launched Fairytales Nursery have seen a 93% increase in their website sign contacts. The key to these numbers is the extensive use of data capture around the website. Whether it's giving away free information pack, registering for childcare funding or simply asking for visitors to register for a free tour of the nursery the marketing lists continue to grow and grow and so does the numbers of kids attending the nursery.

A new look

The Fairytale's site was pretty bland and boring and needed a complete overhaul. We wanted to bring the site to life with some colourful, bright colours and fun child related graphics. This has helped to give the site its own unique look and feel that engages with users and draws them to the right parts of the site. The site has received great applause and continues to attract mothers and fathers looking for the right nursery for their child.

Easy Content Management

As with all of our sites, we wanted to give Nick the power to manage and run the Farytales website as effectively and easily as he needed. That's why we built the site on the Concrete 5 CMS platform. He can create marketing pages, add blogs, quickly change page text and images and add videos pages all with just a few clicks of his mouse.

Website Showcase /

Fairytales Nursery

Fairytale's is a local, family run nursery that were looking to dramatically improve their website and turn it into a data capture machine! We gave it a fun and colourful spin and connected it to their Infusionsoft CRM so that all potential leads were automatically followed up on. This has seen a dramatic turn-around in the business success.

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We now have a packed Nursery every day thanks to him

Matt has played a massive role in the success we've seen with our website - It was his design and conversion advice that has seen the our website contacts go through the roof. Our marketing lists have grown massively and we now have a packed Nursery every day thanks to him and what he helped us to achieve with our website.

Matt is my go to web guy - he's easy to work with, very helpful and just gets what you are trying to do without you having to say it!

– Nick Williams - Fairytale's Nursery